The Chicago Advertising Federation has announced it will award the 2009 American Advertising Federation Silver Medal Lifetime Achievement Award to Carla Michelotti, executive vice president and general counsel of Leo Burnett Worldwide. Established in 1959, the AAF Silver Medal Award recognizes individuals who have made outstanding contributions to the field of advertising. This is only the second time the CAF has presented the award to a woman, and the first time it has given the honor to an attorney.
At Burnett Michelotti has legal responsibility for the global Leo Burnett group, including government and community/industry affairs. Michelotti is recognized as an expert on a range of legal issues pertaining to all forms of commercial communication, including behavior marketing.
Michelotti's other honors include recognition as the 2003 Chicago Ad Woman of the Year. Michelotti will receive the Silver Medal award at a luncheon on Oct. 27, at Maggiano's restaurant in downtown Chicago.