Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

VSA Partners/Chicago heads to new digs

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As of Monday, VSA Partners/Chicago, one of the city's hottest branding and design firms, will have a new River North address -- 600 W. Chicago Ave. VSA's new 30,000-square-foot space is in one of the buildings that was formerly part of the defunct Montgomery Ward headquarters compound. In addition to VSA, the building houses a David Barton gym, Japonais restaurant, condos and, per VSA President James Koval, a number of other tech-savvy tenants.

VSA is moving from a 27,000-square-foot space at 1347 S. State, which was spread over two-floors. Everyone will be on one floor at the new address -- a plus that made the new location especially attractive, said Koval. That and the new address' many high-tech features.

Among other things, VSA Partners is famous for having designed Chicago's original Olympic logo -- an elegant torch in a range of colors that suggested the city's close ties to the land and the water. Unfortunately that logo had to be abruptly dumped when the International Olympic Committee reminded the Chicago 2016 organizing committee that no city bidding for the Olympics is allowed to use any iconic Olympic imagery in their branding efforts until it has been designated an Olympic host city. VSA came up with a replacement logo now in use that features a large star intended to call to mind Chicago's official flag.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on June 10, 2009 2:59 PM.

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