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Pet guru Steve Dale to WLS-AM

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News/talk WGN-AM's (720) loss has now become news/talk WLS-AM's (890) latest gain. Citadel Broadcasting-owned WLS has picked up "Steve Dale's Pet World," which for many years had been part of WGN's Sunday lineup. But Dale and several other weekend hosts were dumped by WGN a couple of months ago when the station began revamping its host and programming lineups to create an edgier sound.

Dale's show will air from 2 to 3 p.m. on Saturdays on WLS, and an additional hour-long show will be available online on demand at www.wlsam.com. Dale's first live program is this Saturday. Dale also is the host of two nationally-syndicated programs and has been hosting local radio in Chicago for the past 12 years.

WLS Program Director Bob Shomper previously held that job at WGN before he jumped to WLS last fall. Shomper appears to be interested in retaining at WLS some of the hosts who for many years made WGN a popular destination for a large number of listeners -- though the demos of those listeners tended to skew older. Bill Moller, another former WGN weekend host who did a personal finance-oriented show, let go along with Dale, also has been auditioning for a berth at WLS.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on June 25, 2009 12:33 PM.

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