Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Internet ad spend down in first quarter of 2009

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Even the Internet -- considered a must-buy for many advertisers in recent years -- isn't immune to the economic downturn. Internet advertising revenues in the United States were pegged at $5.5 billion for the first quarter of 2009, according to figures compiled by the Interactive Advertising Bureau and PricewaterhouseCoopers. That figure represents a 5 percent decline over the same period in 2008. "Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren't immune to broader economic trends," said Randall Rothenberg, president and CEO of the IAB. "We're confident that growth will resume as the U.S. economic climate improves," added Rothenberg.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on June 8, 2009 11:11 AM.

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