The folks at Euro RSCG/Chicago didn't come home from the Cannes Lions International Advertising Festival with a boatload of Lion trophies, but at least they were lucky enough to be honored by the Mayor of Cannes and a group called ACT Responsible for a print ad the agency created for an organization called the Juvenile Protection Association. The honored ad called "Choke" was part of a series designed to make the point that verbal abuse towards children is just as damaging as physical abuse. The tagline for the honored campaign is "verbal abuse is still abuse." The public voted the child abuse campaign their favorite caused-related effort from among a number of ad campaigns on display in an exhibition at the Cannes fest.