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DiMeo & Co. adds performance series account

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LilyTomlin_Photo.jpgBernie's found some new business. The times, as we all know, ain't what they used to in the Chicago ad industry. Still, stalwart ad man Bernie Dimeo of DiMeo & Co./Chicago has found a piece of new business in downstate Carbondale, of all places. DiMeo & Co. has been awarded a five-year contract to provide marketing and public relations services for Southern Illinois University/Carbondale's Department of Event Services, perhaps best known for its Southern Lights Entertainment performance series.

Southern Lights Entertainment presents approximately 10 to 20 performances a year featuring artists such as Lily Tomlin, Crystal Gayle, B.B. King and others. "As a proud alum of SIU, I'm thrilled to be returning to campus for the first time in . . .well a lot of years," said DiMeo. It's also good to know the alma mater is good for some new business as well as a degree, right Bernie?

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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