Sources say Vernon Hills-based CDW, the computer supplies reseller, has narrowed its search for a new ad agency to two finalists: the Martin Agency in Richmond, Va., and Ogilvy & Mather/Chicago -- two agencies that are vastly different in size and public profile. Martin, of course, is famously known as the shop that won the huge WalMart account from DraftFCB/Chicago, which had the business for just a few weeks. O&M has seen various pieces of business come and then go over the past several years, including Quiznos, Kraft Foods' Oscar Mayer unit and, of course, a large chunk of Sears business. O&M/Chicago remains best known for its recent "real beauty" work on the Dove beauty brand.
Gone from the CDW review, it appears, is DDB/Chicago, which had been pushing hard, we were informed, to remain in the running for business. No indication of when CDW will announce a winner.
Leave a comment