Ryan's Grill, Buffet and Bakery has named Schafer Condon Carter/Chicago as its agency of record after a review. The Ryan's brand is part of Buffets Inc., the nation's largest steak-buffet restaurant company, which currently operates 533 restaurants in 38 states. Ryan's is launching its first-ever national branding effort to help distinguish its unique personality and restaurant experience. The campaign will include television, radio, in-store and digital advertising and will launch in July, 2009. A proprietary song that defines the buffet experience will be a campaign focal point.

Ryan's marks the third new brand assignment for SCC in 2009. The agency also is doing branding work for Cobra Electronics and was named agency of record for Armour-Eckrich. These account additions follow SCC's acquisition and integration of Romani Bros./Chicago into its integrated network of marketing units.