Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Kraft Foods unveils new mobile Internet site

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Phonevalley, a mobile marketing agency, has teamed with Kraft Foods, the world's second largest food company, to expand Kraft's so-called consumer engagement on mobile devices. Kraft is launching a mobile Internet site, m.kraftfoods.com, to offer existing KraftFoods.com and new members access to Kraft recipes while on the go. Supposedly the new site will be a welcome help to cooks who need to quickly access a recipe and its ingredients while making their way through the aisles at the grocery store. For those who like to keep things organized, the new mobile site also allows users to create their own recipe box for future reference.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on May 12, 2009 1:37 PM.

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