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WLS-Channel 7 debuts new digital channel program package

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ABC-owned WLS-Channel 7 and its sister owned stations in New York, Los Angeles and seven other markets are today launching a new package of six original, advertiser-supported programs under the banner title "Live Well HD." The new programming will air on WLS's digital channel 7.2.

Emily Barr, president and general manager of WLS, and William Burton, executive vice-president, digital media, for the ABC-owned television stations group, jointly orchestrated the start up of the new HD program offerings. "We created 'Live Well HD' for a national audience hungry for high definition programming that will help them make sense of their busy lives," said Barr.

WLS's contribution to the "Live Well HD" programming package is "Let's Dish," hosted by Chris Koetke, dean of the School of Culinary Arts at Kendall College. It's described as a cooking show that proves healthy food never tasted so good. Other shows in the "Live Well HD" line-up include the home makeover program "Home with Lisa Quinn," a fashion and beauty offering called "Mirror, Mirror," a health and medical program titled "Say Ahhh," an outdoors-focused show called "Motion" and "Advice For Life" about solving difficult life problems.

Complementing "Live Well HD's" digital broadcast schedule is an Internet Web site featuring a video player for continuous series streaming. The new content was produced primarily by ABC-owned television stations.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on April 27, 2009 11:31 AM.

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