Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

WLS-AM turns 85

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Chicago's news/talk WLS-AM (890) will celebrate its 85th anniversary with the airing of "The History of WLS" on Sunday from noon to 2 p.m. The Chicago radio station has been known through the years as Sears' radio station and the voice of agriculture as it broadcast news and entertainment to listeners in 38 states. In the 1960's and 1970's, WLS was "The Rock of Chicago" and home to "Music Radio." Today, the station is known as the place "Where Chicago Comes to Talk," and it features local hosts such as Don Wade & Roma, Mancow & Cassidy and Roe Conn. The nation's top two talkers, Rush Limbaugh and Sean Hannity, also are among the syndicated hosts.

Sunday's anniversary program will highlight such former WLS personalities as Gene Autry, Andy Williams, George Goebel, Dick Biondi, Larry Lujack and John Landecker, as well as big stories, big sounds and other big names that altogether have helped create the legend that is "The Big 89."

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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