There was a glimmer of good news for the Chicago ad industry in the announcement Tuesday of 27 finalist ad campaigns for the 2009 Kelly Awards, bestowed annually to both ad agency creative teams and advertising clients whose magazine campaigns demonstrate creative excellence and effectiveness in meeting campaign objectives. The awards are given out by the Magazine Publishers of America organization.
Euro RSCG/Chicago -- the local shop that resolutely refuses to return to a corpse-like state despite its decision last week to hand over a chunk of its business to a so-called start-up conflict shop called Palm/Chicago -- was named a Kelly finalist for its Valspar paint magazine work. And Leo Burnett/Chicago, which is looking for a new chief creative officer after the shop parted ways with John Condon, also was named a finalist for the Caesars hotel and casino chain campaign with the tag line "The Life You Were Meant to Live." Yet a third Chicago shop, Energy BBDO, was named a finalist for its Canadian Club campaign with the tag line "Damn Right Your Dad Drank It."
The MPA's Kelly Awards were established in 1980 to honor Stephen E. Kelly, who devoted his career to magazine publishing and promoted the theory that creative magazine advertising made the difference in sales results.