Jim Reath has added chief marketing officer responsibilities to his current role as group account director on the Sears business at Young & Rubicam/Chicago. In his new role, Reath will help on new business pitches and report to Kary McIlwain, president and CEO of Y&R/Chicago. "Jim is doing a terrific job on Sears," said McIlwain, adding, "as the lead on this significant business, Jim is intimate with our full range of capabilities and knows our strategic and creative depth."
Reath joined Y&R in April, 2008, after six years at Leo Burnett/Chicago. He has worked across a wide range of categories, including Kraft, Morgan Stanley, Visa, Panasonic, Amtrak and Embassy Suites. Reath began his career in Canada, working for DDB Needham and Ammirati Puris Lintas. He also spent time on the client side, handling marketing for Labatt Breweries in Canada.