Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Clear Channel boosts its community affairs involvement

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San Antonio-based Clear Channel Communications on Wednesday announced a new level of commitment to local community affairs programming in all the markets where it has broadcast outlets. In Chicago, Clear Channel's holdings include six radio stations ranging from urban contemporary WGCI-FM (107.5) to adult contemporary WLIT-FM (93.9) to top 40 WKSC-FM (103.5).

The enhanced commitment spans five areas: charitable partnerships, public service announcements, local public affairs programming, local advisory boards and 24/7 accesses to station management for local officials. "We are materially increasing our commitment to community programming, increasing our accountability and broadening our public service contributions in every local market we serve," said John Hogan, CEO of Clear Channel Radio.

Expanded charitable partnerships will be determined at both the local and national level, and will in some instances extend to national public service sponsorships.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on April 15, 2009 4:08 PM.

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