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Lewis Lazare follows Chicago media and marketing news

What if WLUP-FM must replace Jonathon Brandmeier?

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Should Emmis Communications-owned WLUP-FM (97.9) wind up losing the services of morning drive show host Jonathon Brandmeier to Tribune Co.'s WGN-AM (720), the classic rock station will have to come up with something pronto to replace its morning star. Sources say one possible option that could work -- at least for a while -- is a syndicated comedic radio show called "The Bob & Tom Radio Show," fronted by Bob Kevoian and Tom Griswold. Punchline magazine referred to them as "midwest radio gods."

For WLUP, the chief virtue of picking up such a show would be the cost -- quite low in comparison to retaining Brandmeier and his production team. The downside is that Chicago audiences typically don't respond well to syndicated product. But Rick Balis, the man taking over programming responsibilities at the Loop in the wake of Thursday's mass firings, knows the Bob & Tom show well, because it airs on the St. Louis station KSHE-FM (94.7) that Balis also programs.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 6, 2009 10:48 AM.

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