Independent marketing and communications agency Jacobson Rost/Chicago has
named Pat Goggin as chief strategy officer. Goggin, 42, was most recently
an executive vice-president, director global growth, at Leo Burnett
Worldwide.

Post-production house Optimus/Chicago has promoted Ruben Vela II to the
position of editor, bringing the total number of Optimus editors to 15. Vela
started in the business at Edit Sweet, which was acquired by Optimus in
2001.

Alan Schlossberg has left Kelly, Scott & Madison/Chicago to launch a barter
firm BarterAds LLC. Schlossberg was a partner and director of media
development at KS&M.

In the wake of the launch of its "Not What You Think" ad campaign, the
Chicago Public Library is launching a design contest to bring attention to a
hip, shortened version of the library's official Web site,
www.chipublib.org. Ruth Lednicer, the CPL's director of marketing, hopes
the contest will underscore the library's commitment to trying new ways to
connect with users who increasingly relate to topics through visual
elements. For more info about the contest, visit
www.chipublib.org/notwhatyouthink.

Kristen McGirk and Eric Densmore have been promoted to account directors in
AbelsonTaylor/Chicago's expanding ethical pharmaceuticals unit.