Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Euro RSCG/Chicago adds Sprint digital account

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Euro RSCG/Chicago has expanded its relationship with Sprint by being named the telecommunications organization's digital marketing agency of record. The expanded relationship takes effect immediately and is in addition to the agency's relationship as Sprint's direct marketing agency of record.

Work will begin immediately and spans email, microsite and landing page efforts. In addition to the creative development of these programs, Sprint will look to Euro RSCG to develop strategy and digital planning, programming, information architecture and testing.

"Our partners at Euro RSCG have done great things with our direct marketing efforts, and we look forward to similar successes in the digital space," said Bronson Broockerd with Sprint.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 30, 2009 2:14 PM.

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