Wrigley dumps Chris Brown - for now - from Doublemint campaign

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The Wm. Wrigley, Jr., Co. announced Monday that it was suspending its Chris Brown-driven Doublemint campaign after news leaked out during the Grammy awards that the singer had been arrested for battery of a woman, possibly girlfriend and fellow singer Rhianna.

The campaign features an R&B groove by the singer while a dancer performs various moves with a pack of gum, its bright green package standing out against a dark background.

Wrigley stopped short of saying they will drop the troubled R&B star completely, saying it would suspend any current advertising or any related marketing until the situation is resolved, adding that the 19-year-old should be "afforded the same due process as any citizen."

A company statement expresses concern about what it calls "serious allegations made against Chris Brown."

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This page contains a single entry by Lewis Lazare published on February 9, 2009 3:52 PM.

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