Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

DDB/Chicago axes more staff, sources report

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How much grimmer can it get? Unconfirmed reports have reached us that DDB/Chicago laid off more employees on Friday. The actual number axed was impossible to come by, but one reliable source said it was at least "a handful of creatives." If that proves to be the case, these creatives would be exiting from a DDB department that has been without a leader since Paul Tilley jumped from a hotel window and committed suicide nearly a year ago. DDB is not alone in shedding staff, of course. A number of agencies that have reported slumps in client spending are cutting staff too. Leo Burnett/Chicago just cut at least 75 people across several departments. The problem in Chicago has been made worse by the absence of major new business wins at most local agencies. And all eyes are now focused on DDB/Chicago, in particular, to see whether Anheuser-Busch InBev will start to make any changes in its agency roster soon. DDB has been the lead agency on the Budweiser and Bud Light brands for many years.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 6, 2009 4:29 PM.

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