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Aflac duck unflappable in new mystery-themed spot

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whodunduckfeet.jpgMystery maven Agatha Christie has nothing on the Aflac duck. A new Aflac spot from the Kaplan Thaler Group/New York set to break Monday strikes a note of high mystery. At the top of this new "Whodunit?" commercial, the lights go out in the home parlor of an injured women on a dark and stormy night. When the lights come back on, the woman with her leg in a cast is seen holding a wad of cash. Who put it there? Various and sundry parlor guests try to figure out who the benefactor could be as that fine feathered star waddles around trying to drop hints for the rather clueless would-be mystery solvers. It's all done with a very high-camp edge, which is the only way this sort of hokum could work.

For those keeping count, this "Whodunit" effort marks the 43rd execution starring the Aflac duck that Kaplan Thaler has produced.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 26, 2009 3:18 PM.

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