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Lewis Lazare follows Chicago media and marketing news

WLS-AM wants Gov. Rod Blagojevich

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26536822H11642685.JPGBob Shomper, the respected radio programming director who recently jumped from WGN-AM (720) to WLS-AM (890), is wasting no time shaking things up at the station No, he hasn't thrown any of the Citadel Broadcasting news/talk station's on-air talent out on the street. Quite the opposite. Shomper wants to bring in a new talent -- none other than our state's embattled Gov. Rod Blagojevich. But there's a quid pro quo. Shomper wants to offer Blagojevich his own radio show from 12 noon to 2 p.m. each Sunday -- if the governor resigns from office.

Shomper made the offer during the "Don & Roma Show" on WLS Thursday morning. Shomper is hoping the governor will take the station up on the offer and spare the state and its residents the embarrassment and expense of forcibly removing Blagojevich from office. Unless Blagojevich resigns soon, an impeachment trial is set to begin Monday in the Illinois Senate.

Though a dark cloud is hanging over Blagojevich, Shomper believes the governor has appeal as a radio host. "In spite of his low approval ratings, people want to hear what he has to say," said Shomper. The WLS programming director may be on to something. We just wonder if Blagojevich would include a poetry reading in each week's edition of his show.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on January 22, 2009 11:05 AM.

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