Here's a question the Chicago ad community should be asking a lot nowadays: "So Now What Do We Do?". It's just happens to be the topic of a Chicago Advertising Federation panel discussion set for this Wednesday at Rockit, 22 W. Hubbard. Slated to appear on the panel are several ad people who are succeeding in the local ad market through efforts that mostly don't involve traditional television spots and print ads. Panelists include Bob Thacker of OfficeMax, Heidi Skinner of Critical Mass, Jim Coudal of Coudal Partners and Roy Skillicom of Seed/Backyard Productions. Another possible panelist coud be Billy Dec of Rockit Ranch Productions, Cocktails commence at 5 p.m. on Wednesday, with the discussion set to begin at 6:15. Kevin Lynch, founder and managing partner of Zig/Chicago, is co-chairing the panel. Lynch leaves Zig for good on Feb. 9.
Steve Conner has joined DraftFCB/Chicago as senior vice-president, group creative director. Conner will co-lead efforts for the Kraft account. Conner most recently was a freelance consultant working with companies to fine tune their brands for the age of convergence.
The Chicago Advertising Federation Young Professionals group has named its board for 2009. Director of the group is Stephanie Kelly from DraftFCB. Co-director is Stacie Dunn of Blue Chip.
Chicago-based Wilson Golf has reached agreements with United States players Ricky Barnes and Brad Adamonis to use Wilson Staff clubs. The duo joins Wilson Staff player Padraig Harrington, re-signed a multi-year deal in October, 2008.
Midway Moving and Storage has inked a five-year endorsement deal with Chicago Bulls' guard Ben Gordon. The agreement strengthens Midway's reputation as Chicago's hometown mover.
Mary K. Young is joining public relations firm Edelman as executive vice-president, food and nutrition communications. Previously, Young was vice-president of nutrition for the National Cattlemen's Beef Association. In her new job at Edelman Young will contribute to thought leadership in food and nutrition.