The Illinois Lottery has awarded Energy BBDO/Chicago its general market advertising contract for an initial term of two years, with two one-year renewals possible. Billings on the account are around $21 million annually. Energy BBDO beat out two other finalists for the Lottery contract -- Marc USA/Chicago and JWT/Chicago.
Per terms of the contract, Energy BBDO and Omnicom Group partners OMD and the Integer Group will assist the Lottery with strategic planning, media planning and buying, creative development, promotion and Web site development. Energy BBDO takes over the Illinois Lottery advertising account at a time of great upheaval within Illinois government. The impeachment trial of Gov. Rod Blagojevich is set to start Monday. If Blagojevich is eventually removed from office, the fallout will be felt throughout state government, including the Lottery.
In recent years, the Illinois Lottery and its advertising have been a focus of some controversy. Several years ago, DDB/Chicago, another Omnicom Group agency, won the Illinois Lottery account and then resigned the business amid allegations Lottery officials were pressuring the agency to target African Americans in the advertising DDB was asked to create.