Energy BBDO/Chicago Chief Creative Officer Dan Fietsam moved Wednesday to buttress his creative department with the addition of Noel Haan as a group creative director. Haan, who enjoys a favorable reputation as one of the Chicago's better advertising art directors, was most recently employed as a group creative director at Cramer-Krasselt/Chicago. But Haan was said to have become a bit disenchanted with C-K and its creative leadership. Prior to C-K, Haan was a creative at Leo Burnett/Chicago for 12 years during a time when Fietsam also worked at what was once the city's largest shop.
While at Burnett, Haan was a key player on the Altoids account, which, while small, was a showcase account for the agency. After the Wm. Wrigley Jr. chewing gum behemoth acquired Altoids, the account was yanked from Burnett and put at a west coast shop for a brief while, before Wrigley moved Altoids to Energy BBDO. With Haan's move to Energy BBDO, some observers immediately speculated Fietsam went after him to help out on Altoids, for which Energy BBDO is said to be trying to develop new work that is acceptable to Wrigley. But on Wednesday, Fietsam insisted Haan's hiring had nothing to do with Altoids. "Noel is going to work on all our Bayer business," said Fietsam. The Bayer account includes work for Aleve, One-A-Day vitamins and the pharmaceutical's company's diabetes care unit.