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Chicago White Sox pay tribute at Mexican baseball event

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09CWS_Billboard.pdfWe all know some of America's best baseball players hail from Latin America. So to pay tribute to all that the region has done for the game, the Chicago White Sox have put up a large billboard tribute in left field at the Casas Geo Stadium in Mexicali, Mexico, where the Caribbean Series baseball tournament will unfold from Feb. 2 through 7.

The billboard copy "El Beisbol con Orgullo" translates as "Baseball With Pride." The accompanying image of White Sox Manager Ozzie Guillen surely needs no translation. The White Sox signage is believed to be the first instance of a Major League Baseball team having a significant presence at the Mexican basebal event.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on January 30, 2009 2:50 PM.

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