Facebook groups are the new protest march -- the lazy activist's way to get media attention.
But does it work? Well, kinda. Remember the Facebook event page that asked people to show up at the defunct South Side Irish Parade "Anyways"? It caught media and police attention, but didn't bring a wave of drinkers to the Western Avenue parade route in Beverly.
Well, there's a growing Facebook group "People Against the Malling of Wrigleyville" -- 11,692 "members" strong and counting -- that did catch my eye, after all.
This group of socially networked 'friends' want to kill a plan to tear down a city block of eclectic businesses at Clark and Addison to make way for an upscale hotel, Best Buy, Dominick's, an Apple Store, a CVS Pharmacy and a boatload of parking.
The proposal, which has Ald. Tom Tunney's backing, would level the IO Theater, Salt and Pepper Diner, Goose Island, Mullen's bar and Grill, Bar Louie and Red Ivy and a couple of pizza joints.
The "Save Wrigleyville Now" Facebook manifesto goes like this:
"Residents of the area and the business owners have joined forces to heighten awareness for the families of these businesses, the patron, the Cubs fan, and certainly those who generally oppose the loss of one of the most regarded neighborhoods in Chicagoland. Frankly said - these are the places on Clark that residents and patrons WANT to keep - not shops that are found in malls that you can frequent elsewhere, or new clubs that pop in and turn over each month. A beige, concrete mall from Clark/Addison to nearly Clark/Cornelia will alter the heart of Wrigley."

The Facebook group was started by Tara DeFrancisco, who describes herself as a liberal from Ohio, on her personal Facebook page. The group asks fellow social networkers to join the Facebook page and sign a petition to "show Ald. Tom Tunney what matters to the people of the 44th Ward." (So far, a little more than 600 Facebook people have signed the petition.)
Tunney's reaction, "Yeah, I heard about it."
The 44th Ward alderman and owner of Ann Sather's Restaurant, said he
respects the Facebook "youth movement," but they are misinformed.
Addison Park on Clark project has been vetted and has lots of neighborhood support, Tunney said. The alderman says the development will be good for neighbors and improve a current business climate that's often "feast or famine" and dependent on Cubs games and events at Wrigley Field.
Here's the original story by City Hall reporter Fran Spielman from earlier this month.
It's easy to argue -- and I would agree -- that for years Wrigleyville has been growing increasingly suburban (read Naperville) and home to transient 20-something apartment dwellers from Iowa, Ohio and Michigan.
I mean, who's really going to miss Bar Louie (which is very suburban, there's even one in Milwaukee) or Red Ivy and a couple of greasy pizza places? Nobody. The IO Theater, you could argue, will be missed. But they'll just find a new location, hopefully one with some parking.
Is it really worth getting riled up about? Really? If it was would Wrigleyvillians only rely on Facebook to get their point across? When the "Save Lincoln Square" people wanted to a stretch of local businesses from eminent domain a few years back they marched on Ald. Eugene "Mean Gene" Schulter's office. Then, Schulter killed the idea.
These online activists filled with faux Facebook outrage will have to log off and get off their butts. Otherwise, they're just Twittering their thumbs.