The Cookie Bar in Lincoln Park is getting into the doughnut game.
On Wednesday, its one-year anniversary, the bakery at 2475 N. Lincoln will begin selling doughnuts -- 10 varieties daily, baked not fried -- in a pop-up format under the name Dirty Betty's.
So, from 7 to 10 a.m. weekdays, the Cookie Bar (as Dirty Bety's) will sell only doughnuts, then close up shop until 1 p.m., when it re-opens selling its cookies and any doughnuts left over from the morning, says co-owner Joe Bova. The bakery is open Saturdays from 10 a.m. to 10 p.m., offering all its carb-laden goodness.
Bova and co-owner Jeff Steinberg are fully aware and enamored of the doughnut-as-trend. (Even Scott Harris of the Francesca's empire has a doughnut shop in the works for Bucktown.) "We fell for it years ago in Portland and Seattle," Bova says.
The Cookie Bar's spin: slightly healthier doughnuts. Or, at least, doughnuts minus the hydrogenated oils and other unnatural stuff. Flavors will include Nutella-glazed banana, blueberry with lemon glaze and ginger-Key lime. They'll sell for between $2 and $2.25 a piece.
Who's Betty? She was a character Bova developed in his former life, as an animator in Los Angeles, for a project that never got off the ground.
"Our slogan is 'Dirty Betty's, Good Clean Fun,' " he says.