File this under the Name Change Needed category.

A new shop serving high-protein smoothies, soups, salads and more is opening next month near the Sears, er, Willis Tower. It will be called Protein Bar.

This, from a press release: "Protein Bar will offer blended drinks anchored in high-quality protein and are customizable based on consumer preferences or dietary restrictions. Guests can choose from whey protein, soy protein or egg protein -- each scoop will contain 22 grams of protein -- to be mixed with the all-natural fruits, add-ins and nutritional boosts of their choice."

Also for sale: "protein bagels, cookies, brownies and bars."

We get it. We feel full already.