There will be no further discussion of Minutegate. I have now devoted 5,000 words to "Tru Loved," and read more than 114,000 words of comments. The Miami Herald even did a round-up of their critics discussing Minutegate. But all those words were focused entirely on the single issue of not watching a movie all the way through. There are many other ethical issues involved in film criticism, and with the current unemployment crisis, we should all be mindful of them.
We can't be too careful. Employers are eager to replace us with Celeb Info-Nuggets that will pimp to the mouth-breathers, who underline the words with their index fingers whilst they watch television. Any editor who thinks drugged insta-stars and the tragic Amy Winehouse are headline news ought to be editing the graffiti on playground walls. As the senior newspaper guy still hanging onto a job, I think the task of outlining enduring ethical ground rules falls upon me.
Carefully clip the Rules and fasten them to your refrigerator with a Homer magnet looking like this:


