76ers head coach Doug Collins has maintained the same mantra since his team took a 3-1 series lead on the Bulls after an 89-82 Game 4 win in Philadelphia on Sunday.
With the Bulls facing elimination, he's adamant his team needs to take Game 5 as seriously as their opponent. He explained why at Tuesday's shoot around in advance of Game 5 tonight at the United Center.
"You're competing with somebody and it's more important to them than it is to you, then chances are you're not going to win unless you have more talent which is not the case," Collins said.
"You can't approach it with the idea that you've got three games to win one. That would be very dangerous."
Should Philadelphia close out the series tonight, it would provide validation for Evan Turner who said prior to the start of the playoffs that he would prefer to play the Bulls instead of the Heat because he thought it would be a more favorable match up for his team.
In the two games in Chicago, Turner's hometown, he's been booed because of those comments.
"You don't worry about the end of the game. I'm more worried about the beginning and the middle," Evan Turner said.
"I'm not trying to prove anybody wrong or rub it in their face. I'm just trying to come out and compete and help the 76ers do what's best for the organization."
Some may put an asterisk next to a potential 76ers series win after Derrick Rose missed all but Game 1 with a torn anterior cruciate ligament that will keep him out of the rest of the playoffs. But the 76ers' Andre Iguodala was quick to refute that.
"You put an asterisk on Hakeem Olajuwon's two rings?" Iguodala quickly answered referring to the two seasons Michael Jordan was playing baseball. "I think that's a part of the game. We would never want that to happen but it's the situation.
"As a team we just got to stay focused on the task at hand and try to finish things out and get a win."