Death to All Sacred Cows
Contrary to the book jacket might make you think, this books is not about cows that go "moo." Here's a review:
By DINESH RAMDE
It’s easy to understand why business self-help books tend to sound the same.
After all, people won’t buy a book that tells them to keep doing the same things they’ve always done. So authors instead urge change, using variations of the same cliche: adjust your paradigm, think outside the box, cross the chasm, figure out who moved your cheese.
Then how do authors sell a new book that makes many of the same points executives have heard before? This comedic trio relies on a new paradigm of their own: irreverent humor in place of the stodgy business-speak more common to the genre.
David Bernstein, Beau Fraser and Bill Schwab, executives at advertising agency The Gate Worldwide, are co-authors of Death to All Sacred Cows (Hyperion Books, 224 pages. $21.95). This short book is amusing and easily digestible, although an impatient executive may tire of wading through irreverence to get to the main point.
