Another Obama insider is hopping on the bookwagon. First it was the president's brother-in-law Craig Robinson; now it's campaign manager David Plouffe, who has agreed to a seven-figure deal to write The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory.
David Plouffe at his Chicago campaign
headquarters. (Charles Rex Arbogast/AP)
Reportedly 17 imprints competed for the project. Viking won and plans to release the book next fall. The publisher issued a statement, saying the book will offer a unique, high-level account, including "the deliberations about whether to run against long odds, the epic primary battle with Hillary Clinton, the drama of the general election campaign against John McCain and the strategic roads taken -- and not taken.
"The book will also detail the business lessons to be learned from the formation and the functioning of an unprecedented $1 billion start-up -- use of technology, crisis management, grass roots, and personnel management."