If celebs say it, will we buy?

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A host of celebrities have put out a public service announcement of sorts: "Books make great gifts" (booksmakegreatgifts.com).

The video was produced by Random House but features authors from several publishing houses. Of course, all of the celebrities involved are authors themselves and certainly could gain financially if their message is able to boost sales. That said, I happen to agree with the overall message. Books are certainly a way to get some maximum bang for you buck when it comes to entertainment in these tough economic times.

Frank McCourt says books are great because you can reach for one after making love. Jon Stewart says books are a "good way to kill time while your Web site is buffering." Deidre Imus has perhaps my favorite reason why books are great: they're like movies playing in your head.

Also featured on the video are Martha Stewart, Maya Angelou, Nora Ephron,
Julie Andrews, Dean Koontz, Mary Higgins Clark, Elmo, Kathie Lee Gifford, Christopher Paolini, Arianna Huffington, Deepak Chopra, Alec Baldwin, Judy Blume, Rachael Ray and many others.

Check it out:

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This page contains a single entry by Teresa Budasi published on December 15, 2008 8:45 AM.

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