Bears Pro Bowl linebacker Lance Briggs couldn't think of a more natural partnership than the one he signed last year with New Era.
Hats have always been a part of his wardrobe.
"I have a steady number of hats," Briggs said Tuesday. "I wear hats to match my outfits."
New Era has become the exclusive and official headwear supplier for the NFL, and players will be wearing them on sidelines next season.
Briggs, who is real particular about his hats, couldn't be more thrilled.
He had numerous New Era hats before he signed his endorsement deals. He prefers a slight bend in the bill and fitted caps (size 7 1/2), and he's partial to the San Francisco Giants and Pittsburgh Pirates, as well as hats related to comic books.
And one more thing.
"I'm a California kid," he said, "so I keep all the stickers on it."
I have a New Era cap carrier. Holds seven or eight. Don't get wrinkled.
Currently, his red Superman hat with a black symbol and his all-black Transformers hat with a Decepticons logo are his favorites.
This weekend, he's headed to L.A., to represent New Era at the Summer X Games.