When you're paying one guy to be your general manager and another to not be your general manager, everybody has to chip in.
So it was no surprise that coming off their fourth non-playoff season in the last five years, the Bears are raising ticket prices for the ninth time in 10 years since the opening of new Soldier Field in 2003.
The Bears announced Tuesday that prices for non-club tickets -- approximately 85 percent of the 61,000 seats at Soldier Field -- will increase from $2 to $10 for 2012. The bumps the non-club ticket range from $76-$150 per ticket. The range was $45-$85 when the new Soldier Field opened in 2003.
The good news is that those who can best afford to pay more won't have to: The Bears held the line on club-seat ticket prices, maintaining a range of $265-$530 per ticket for 2012.
The Bears' announcement also noted that non-club season-ticket holders will save $25 per ticket for regular-season games. Fans can sign up for the priority list for non-club season tickets by submitting a $100 non-refundable deposit that will be applied to the season-ticket package when it becomes available. The sign-up is available on the Bears' web site, chicagobears.com.
The Bears ranked fifth in the NFL in average ticket price last season.
Earlier this month, the Packers, coming off a 15-1 season following their Super Bowl championship in 2010, announced increases of $3-$5 per ticket for the 2012 season. They are in the process of a stadium renovation that will add 6,700 seats, two high-definition video boards and other amenities to Lambeau Field.
The Lions, coming off a 10-6 playoff season, also are raising ticket prices for the 2012 season, approximately 8 percent over 2011.