Between interviews with the Green Bay Packers and Pittsburgh Steelers at Cowboys Stadium, I visited with Brian Billick, who led the Baltimore Ravens to a Super Bowl and now serves as an analyst for the NFL Network.

I wanted to get his take on what's expected of franchise quarterbacks in the NFL. Here's what he told me.

"Those expectations make it tougher to be good because they're probably unrealistic," Billick said. "But that's the name of the game right now."

I then asked him about the importance of being media savvy.

"It certainly makes it easier," Billick said. "Now I look at a guy like Jay Cutler. Now I like Jay Cutler. I think he's a good young man, and he's quite a talent.

"But his life would become a lot easier, if he could learn to deal with his circumstance better than he does. That's not fair, it's not right."

Billick then proceeded to mention Ben Roethlisberger, Aaron Rodgers, Peyton Manning, Drew Brees and Philip Rivers as quarterbacks who have a "command presence."

"Each guy is true to his personality, but they know how to handle their situation," Billick said.

And does it matter?

"Unfortunately, it's not fair. The football purist will say, 'No, that doesn't matter.' Yeah, it does."