Bears receiver Devin Aromashodu went from Jay Cutler's top target in Week 1 to deactivated in Week 3.
So what gives?
Several factors are believed to be in play.
First, Aromashodu hasn't embraced the slot receiver position. Given his size, he's not ideally suited for it, nor does he have the sort of quickness to thrive in that role. He had at least three drops against the Detroit Lions in the first game, including several on routine slants.
Second, Aromashodu may have landed in offensive coordinator Mike Martz's dog house. There are indications that the receiver may not have embraced the opportunity to play in the slot. Fact is, though, that the Bears want Devin Hester and Johnny Knox in the outside spots, which means the next available position is in the slot.
Martz seemed to go out of his way to explain that Aromashodu wasn't comfortable in the slot, and he also seemed to go out of his way to praise Earl Bennett this past Thursday.
"He's so good in the slot," Martz said of Bennett. "He does so many good things. One on one in the slot, he does a great job on those inside routes.
"I'm really pleased. I thought he was a good player. But he's even better than I thought he was. He does a terrific job."
To get back in the good graces of his offensive coordinator, Aromashodu may need to adjust his attitude. A comment he made last Wednesday also surely didn't help.
"We don't want to put too much pressure on ourselves because when you're walking on eggshells, you really can't play well," he said. "You still got to go out there and let it loose and do your best. I mean, you're not going to be perfect every play.
"That's something they have to understand. I mean, as coaches, they're not going to make the right call every play."
Martz, though, also needs to be more open-minded about using Aromashodu's talents. He is different from the other receivers, especially since he's a big target with a knack for climbing the ladder and catching passes.
Tonight, Aromashodu may be active. But, even if he is, I don't think he'll play much.
At this point, there are no indications that Aromashodu is on the trade block. And even if he was, how much would he reap the Bears? The Bears will probably need him, because Aromashodu is the best backup to either Knox or Hester. So, as he pointed out, he will likely get his chance at some point this season.