Mike McCarthy said he wouldn't bring in an ex-Packer to talk to the team about the Bears-Packers rivalry but will be sure to educate first-year players about what it means.
"It's something I've done every year, just to make sure they fully understand the importance of this game, how long the rivalry has gone on, the record and so forth," McCarthy said. "It always brings an added something to the week. It is still one game. You have to keep that in perspective, one game in a 16-game season. But it's our first division game, and it's a big rivalry that I know our fans love and everybody looks forward to playing in it."
Packers quarterback Aaron Rodgers said the rivalry is different than the one he experienced while playing at Cal and competing against arch-rival Stanford.
"Well, after we beat Stanford my junior year, the fans ran on the field," he said. "So it's a different dynamic there. I don't think we want to see any of those Chicago or Green Bay fans going on the field. It's very similar. There's more of a dislike in college because you don't really know the other guys, you just know that they play for the hated rivals."
NFL players do know each other. Maybe they played together in college, work out together in the offseason or attend each other's charity events.
"There's more of a respect level," Rodgers said. "Obviously, you want to beat them. We know how much that means to the fans but it's a different dynamic, a respect level, friendships and stuff."
Bears linebacker Lance Briggs said he picked up on the importance of the rivalry soon after arriving in Chicago.
"There's a lot of pride that goes into this game, not only for winning and being undefeated [and] starting the season the way we want, [but] as far as the city goes, you don't want to lose to your rivals," Briggs said. "You don't want to lose in the longest rival in the NFL."
Brian Urlacher said he and his teammates dislike the Packers because that's part of being a Chicago Bear.
"That's just the way it is," he said. "It's a lot bigger for the fans. A lot of our fans are older fans and they've been around for a long time and have been in the rivalry for a long time so it's a big deal to them, as it is to us, too. But we take it as an opponent, but there's a little more added incentive because they are so close and it is Green Bay."