Just in time to get their practice jerseys sewn up before reporting to Olivet Nazarene University for training camp, the Bears have struck a sponsorship deal with NorthShore University HealthSystem.
Part of the contract calls for the Bears to wear a sponsorship patch on their practice jerseys. So, get your cameras ready for the new look starting July 31 in Bourbonnais, Ill.
Along with getting a patch on practice jerseys, NorthShore will sponsor the Bears Insider radio show on WBBM AM-780 that coach Lovie Smith appears on Mondays. The company will also have a presence in other areas with signage and advertisements.
The patch cannot measure larger than 3.5 inches by 4.5 inches, and it will not be on jerseys worn in preseason or regular season games. The Tennessee Titans are believed to be the first team to start this trend a few seasons ago. The NFL officially ruled on it this offseason and patch deals have been cropping up in a lot of cities as teams sell advertising space in time for training camp.