Chicago Sun-Times

Bears to add sponsor patch to their practice jerseys

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Just in time to get their practice jerseys sewn up before reporting to Olivet Nazarene University for training camp, the Bears have struck a sponsorship deal with NorthShore University HealthSystem.

Part of the contract calls for the Bears to wear a sponsorship patch on their practice jerseys. So, get your cameras ready for the new look starting July 31 in Bourbonnais, Ill.

Along with getting a patch on practice jerseys, NorthShore will sponsor the Bears Insider radio show on WBBM AM-780 that coach Lovie Smith appears on Mondays. The company will also have a presence in other areas with signage and advertisements.

The patch cannot measure larger than 3.5 inches by 4.5 inches, and it will not be on jerseys worn in preseason or regular season games. The Tennessee Titans are believed to be the first team to start this trend a few seasons ago. The NFL officially ruled on it this offseason and patch deals have been cropping up in a lot of cities as teams sell advertising space in time for training camp.

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6 Comments

Anyone else remember when football games didn't take 3-3 1/2 hours and football pretended to be about football? Soccer, here we come.

Ahh, beautiful money!!! Yes, Yes how I need it so! No one understands the shame of just clearing one billion dollars. All the multi-billionaires just laugh at me. Hopefully this will help correct that.

I'll get you my pretties and YOUR LITTLE DOG TOO!!

AH-HAHAHAHA!

GO BEARS!

The health care industry will do anything to stop congress from passing a law for a public health care option. There are Billions of dollars flying everywhere, including ...into the hands of our federal elected officials.
And now comes the advertisements.

We elect the federal officials to represent us. Industry (thru lobbists) pay off our representatives so they won't represent us. The all mighty buck is doing just fine.

The Bears should be ashamed of stooping down to that level and allowing politics to effect the game of football.

Hey Angelo? How about a little relief? Keep politics out of football.

val and the other posters so far, just stick with comments about football please. although you don't know much about that either at least no one expects much from people commenting on sports stories.

this is still a free country and any company has the right to advertise anywhere they want. and if you were running a business why would you not accept those advertising dollars? it's a freaking practice jersey for god's sake. of course you would know very little about what it takes to run a business, or the economy or health care for that matter.

now since you want to talk politics, how about reading a portion of the health care bill currently in congress instead of only listening to the words of your savior. from page 16:
"Except as provided in this paragraph, the individual health insurance issuer offering such coverage does not enroll any individual in such coverage if the first effective date of coverage is on or after the first day" of the year the legislation becomes law."

in case you can't figure out what that says, it means that just like obama says 'you can keep the healthcare you have'...BUT if you decide to ever switch coverage, new individual plans will be outlawed and you will be forced into the government option. real honest guy, huh? if i worked for a health care provider (or if i cared one bit about individual liberty), i would sure try to stop this bill.

http://www.republicanremix.com/2009/07/healthcare.html

All of you who are complaining about this move need to look at the big picture. The bears froze their ticket prices for this year so that way us fans can still afford to see the games. However players contract values are still going up as always. That means the bears need to make more money from somewhere, especially because jersey and other memorabilia sales will fall as well. Besides, in the end the NFL is a business, not your backyard football league.

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This page contains a single entry by Brad Biggs published on July 21, 2009 12:51 PM.

10 days to Camp: A closer look at run metrics for Bears' linemen was the previous entry in this blog.

Sneak a peek at the new practice jersey patch is the next entry in this blog.

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