One long, bumpy season removed from an appearance in Super Bowl XLI, the Bears are out in seek of a little PR makeover.
The Sun-Times' Lewis Lazare reports today the organization has narrowed down its selection process to two local advertising agencies and a decision could come soon.
It strikes as an awfully corporate move for a mom-and-pop shop.
Sources familiar with the Bears review say agencies vying for the account were told the team had not been working closely with any ad shop recently. But perhaps concerns about the team's lackluster showing last season prompted Bears management to reach out for an agency to help the team reconnect with fans.
A catchy phrase splashed across billboards, radio, television, print and online ad campaigns will never make up for what happens on the field. The league’s cornerstone franchise knows that.
Wanna bet if they choose a current player for any promotion it’s Devin Hester?