It's trendy to consider what effect you're having on the environment.
Trendy, but you don't often don't see companies volunteering detailed information on how much carbon dioxide and waste are created when they manufacture their products.
That's what makes Patagonia's website stand out.
The clothing manufacturer has taken 10 products, from its polo shirt to its honeydew shoe, and shown where the materials it uses come from and the route they take from the farm field, to the manufacturing plant to the company's distribution center in Reno.
And it posts estimates on the carbon dioxide emissions, the waste generated and the energy consumed by the whole process.
In short, it shows customers the good, the bad, the ugly.
You can check it out here.
This blog brought to you by the Sun-Times editorial board (click on names to read bios):
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