Give us a break: Vajayjays?

It started on "Grey's Anatomy," then infected the rest of Hollywood. Celebrities, including Oprah, are now calling the vagina "vajayjay." It started off innocently enough, a TV producer wanted an censor-proof word to refer to that part of the female anatomy. Why do women's body parts need goofy names to use in mixed company? Sure men's body parts have silly names, but they're usually crude and not used in polite company. It's women's body parts that seem to require an apologetic renaming.