By SANDY COHEN
LOS ANGELES — Turning the lesser-known Creative Arts Emmy Awards into an interesting television event has always been a challenge. The anti-climactic show, whose winners are announced a week before the telecast airs, doesn’t boast the same popular categories and ample A-listers of the Primetime Emmys.
But a couple of unexpected moments at the awards handout promise to make for a much more appealing telecast this year. Kathy Griffin’s<'strong> raucous remarks about Jesus, and the racy ‘‘D--- in a Box’’ ‘‘Saturday Night Live’’ video, which took best-song honors, generated a publicity buzz the show rarely enjoys.
‘‘Controversy always helps,’’ said executive producer John Moffitt. ‘‘We’re always happy to have an additional reason for people to tune in and hear for themselves,’’ he said, calling the telecast, which airs 7 p.m. Saturday on E!, ‘‘the most entertaining show we’ve ever done.’’ ...