'Swear Jar' Bud Light ad earns Emmy for Chicago agency

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Remember this ad?

I'm guessing you do -- it's been viewed more than 12 million times online (go ahead, click and make it 12,000,001!). And even though it's a viral-video Internet phenomenon that has never aired on TV, the commercial won an Emmy at Saturday's Creative Arts Emmys (the pre-show to this Sunday's primetime gala).

Bud Light's "Swear Jar" ad won the Emmy for Outstanding Commercial. The 60-second spot was created by DDB Chicago and directed by David Shane through Hungry Man.

The "Swear Jar" ad has already received several other accolades, including a National Gold Award at the 2008 ADDY Awards, a Silver Lion at the 55th Cannes International Advertising Festival and a Silver Clio at the 2008 Clio Awards.

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About this Entry

This page contains a single entry by Thomas Conner published on September 16, 2008 8:58 AM.

Luxury, design may tempt stars to stay in Emmys green room was the previous entry in this blog.

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