The red carpet has been rolled up, but what's happening today is one of the main reasons they do this whole Oscars thing to begin with. The awards, the glitz, maybe the clips — they got your attention, your interest is piqued, and now you're buying the DVDs.
Amazon.com, of course, has its own Oscars store, and the shiny discs are suddenly flying off the conveyor belts. According to the online retailer:
— The biggest jump in sales rank come from the surprise wins this year with "La Vie en Rose" up 1,850 percent and "Once" up 566 percent.
— A number of other films featured last night during the ceremony also experienced a jump in sales, including "There Will Be Blood" up 191 percent, "No Country for Old Men" up 170 percent, "Enchanted" up 116 percent and "Sweeney Todd" up 86 percent.