Not easy to quantify the effect of Oscar blogs

"We're just part of the conversation," says David Poland of MovieCityNews. "We’re not changing minds, just making people talk." With his million-a-week unique visits and multiple advertisements for Oscar contenders, Poland is the alpha male of Oscar bloggers, says Stephen Rodrick. "I call him 'the Rabbi' because he likes to think he's the one telling us all how we should do our jobs," says a Poland rival.