The geeky G4 network is getting a makeover.
The cable channel will be renamed the Esquire Network starting April 22, announced its owner, NBCUniversal. It's a partnership with Esquire magazine, the classy publication that has advised men on fashion, entertainment and really lovable women for some 80 years.
It's a move to another level for G4, which caters to nerdy dudes 18-34 with programming largely about video games and gadgets. Some of that will live on. The popular series "American Ninja Warrior" will continue, supplemented by movies, reruns of "Parks and Recreation" and "Party Down," and new shows including a cooking competition, "Knife Fight," and a travel series, "The Getaway."