Shortly after his wife, Beyoncé, won the Super Bowl with her fiery halftime performance, Jay-Z tweeted: "Lights out!!! Any questions??"
Amusing as it's been to speculate that Beyoncé's electrifying 12-minute concert somehow caused the partial power outage that darkened the Superdome for half an hour during Sunday's broadcast, that's not the case.
NFL Commissioner Roger Goodell now says the halftime show was not the cause of the power failure.
"There's no indication at all that this was caused by the halftime show. Absolutely not. I know that's been out there that this halftime show had something to do with it. That is not the case," Goodell says.
The halftime show was running on its own generator and off the grid, according to Goodell and Doug Thornton, a vice president of SMG, the company that manages the Superdome.
Sunday's game drew an average of 104 million viewers, according to estimates from the Nielsen company. That makes it the third most-watched show in TV history.
The half-hour that included Beyoncé's performance was the peak of that viewership, which Nielsen said drew an estimated audience of 108.41 million.
Hot stuff, but not a record. Last year's halftime show by Madonna was seen by 112.5 million viewers. Before that, the record had been Bruce Springsteen's 2009 halftime show with 95.7 million souls.
As always, though, the gig is great for juicing sales.
A dozen albums by both Beyoncé and Destiny's Child have re-entered top sales charts, namely Beyoncé's "4" now at No. 12 on iTunes.